creative strategy

For a changing,
interconnected
world

I abide by the  Butterfly Effect:  The phenomenon whereby a small localized change in a complex system can have a surprisingly large impact.

It starts as an emotion, an inkling, a thought, an idea. Ideas activate, and action leads to outcomes. In order to create the world we want to live in — where all 8 billion of us can thrive, care for other species and sustain our planet — we must first envision it, and then get to work.

Repositioning your organization. Telling your story in a new way. Creating an identity of place. Bringing together a community to work toward the collective good. Everything starts with an idea, and the success of an idea depends upon how it is harnessed, cultivated and communicated.

New Agency works with thought leaders and their organizations to shape big, creative ideas and develop strategies to scale and spread them to drive positive change.

 

ideas

Change takes place in the imagination before it can take form in the real world.

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IDEAS LIKE THESE ARE CHANGING THE WAY WE SEE THE WORLD AND, IN TURN, ARE SHIFTING CULTURE, CHANGING THE NARRATIVE AND ADVANCING CHANGE FOR THE GREATER GOOD.

 
 

Growing a new movement for landscape stewardship

Applying science to create systemic change through human relationships

Thinking at a century-scale for sustainable growth in a megaregion

Protecting working lands by building identity of place

 
 
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