a new kind of creative agency
New Agency works with individuals, companies, organizations and collaboratives that are leading their professions and industries into the future.
As the founder of New Agency, I engage deeply with clients on select projects, immersing myself in their field of vision so that I can help them find new ways to tell their stories, build their brands, position their projects, and grow their impact. I am their thought partner, creative coach and change agent. My clients are innovative, committed leaders of their organizations, professions and causes, who benefit from having my commitment to them so, together, we can grow their ideas into actionable results. As my clients’ ideas evolve and grow, so does their impact.
I build and lead creative teams tailored to each project, drawing from an experienced, high-level network of professionals. My clients get the benefit of our collective thinking and creative collaboration.
Every project is different,
sometimes the vision is clear but the path to transmitting it to the right audiences must be found or created; sometimes the vision itself must be shaped from many different voices and tested from different viewpoints; sometimes projects need a champion to focus team efforts and take them to the finish line.
Clients can select from a menu of services, which are combined to meet the goals of a project. In fact, creating the scope and defining the desired outcomes of a project marks the beginning of the creative process.
Positioning, Brand & Communications Strategy
Defining and leveraging your position within the marketplace and culture to create impact; articulating where you are today, where you want to be, and strategies to get you there.
Stakeholder Engagement & Research
Discovering your market position and uncovering the wisdom of the collective by surveying your ecosystem of competitors, clients, external stakeholders and internal team members.
Messaging & Storytelling
Synthesizing and simplifying complex ideas into messages that express your values and resonate with your audience; articulating not just what you do and how you do it, but why, and what this says about who you are.
Ideation & Creative Briefing
Finding patterns and making connections that lead to bold concepts; creating parameters for communications programs to guide your design team to effectively communicate your ideas and engage your audiences.
Design Concepts &
Translating resonant messages into visually compelling design concepts and presentations that activate your proposals and pitches to fully realize the potential of your ideas.